Hello my blogging family, So how are you all? I hope everyone is fit and fine at their place. So let's start with today's blog.
DIGITAL MARKETING
Digital Marketing is a marketing that is done digitally to promote our business/product/services online. This form of marketing is commonly executed on social media platforms, applications, websites, etc. Through digital marketing, we can target a huge amount of audience and it leads to greater engagement. In short, When marketing involves following for their promotion of business is known as digital marketing1) Mobile Applications
2) Search Engine
3) Social media
4) E-mail
5) Text messages
6) Websites
Through digital marketing, we can show our business worldwide by phone/computer/laptop only.
Evolution Of Digital Marketing
In 1990, the term digital marketing was used first, At that period of time web 1.0 platform was developed which allows users to find information but does not allow them to share the information over the web. Digital Marketing content was not much popular at that time because the internet was not widely spread.
In 1993, The First clickable web advertisement banner was released.
In 1994, yahoo was launched, and when yahoo came most of the companies tried to optimize their websites for ranking purposes.
In 1996, some more search engines were launched which are Hotbot, Alexa, etc.
In 1998, Yahoo launched web search and this was also the birth of google Microsoft.
In 2003, WordPress was launched.
In 2004 Gmail, Facebook and google goes live.
In 2005, youtube was launched.
In 2007, Tumblr was launched.
In 2008, Spotify was launched.
In 2010, Whatsapp was launched.
2012 was the year of social media. Facebook and Myspace were the most popular social media sites among the peoples mean most of the generation were using Facebook at that time, So companies thought that these two sites can help them to spread their business online to a large audience. So, in this year companies were promoting their business and products on different social media platforms.
In 2013, Yahoo acquired Tumblr
In 2014, Facebook acquired WhatsApp
In 2015, Snapchat discovered its features, and also new technologies came like content marketing analytics.
In 2017, Youtube, Facebook, Instagram, Twitter, Reddit, etc are popular sites.
From that time to now new sites are coming and new technologies and analytics are also coming.
Importance Of Digital Marketing
1) Digital Marketing is less expensive than traditional marketing:- Traditional marketing costs lots of money like in newspapers, televisions, pamphlets, etc. whereas digital marketing is cheaper. You can expand your business worldwide. You can target peoples by running ads and its cost start from just 80 rupees per day.
2) Digital Marketing delivers analytics:- In comparison to traditional marketing, digital marketing deliver analytics this means that when digital marketer runs ads campaign then they can find out how it is running and through analytics, they come to know about CTR, and engagement, traffic. When you send an analytics report to your customer then it builds loyalty. It helps a business to optimize its performance.
3) Digital Marketing builds brand recognition:- Digital Marketing can build brand recognition worldwide by using social media platforms like youtube, Instagram, Facebook, Twitter, Snapchat, websites, etc. The Internet has a global reach and that's why your brand will be seen by a large audience.
4) Digital Marketing helps a brand to develop trust with their audience:- It helps to develop trust with the audience but how?
Let's assume you have a business and when peoples buy clothes from you online then after purchasing they give reviews/comments about the product and it helps others also to trust your product by reading the comments/reviews.
5) Digital Marketing helps to target the right audience:- Through digital marketing, we can target a specific audience according to our product or brand
Example:- Let's assume you have a coaching center then you can target people those who search or see about education, coaching center, etc. When you are running ads then you can target people according to their age, hobbies, interest, states, gender, etc.
6) Mobile apps:- In today's generation everyone is using smartphones and there are so many applications which they use like Instagram, WhatsApp, Facebook, youtube, etc. So digital marketing helps you to reach a large amount of audience when they are using different mobile applications. You can also do remarketing through ads, emails, and by social media marketing.
7) Your competitors are already doing it:- Most people are still thinking that why this digital marketing is so important, then the answer is that your competitors are already doing it. Your competitors have created social media profiles, updated their websites, and running ads to reach more and more customers. Your competitors are gaining traffic, which can be yours if you start investing in digital marketing. This is a very important reason why you should invest in digital marketing.
Scope of Digital Marketing
Digital Marketing is growing day by day and is bringing more opportunities to professionals in this industry. There are many career options in this field which are given below:
1) Digital Marketing Manager
2) Social Media Manager
3) Google Ads Specialist
4) SEO Specialist
5) E-Mail Marketing Specialists
6) Link Building Specialists
7) Digital Marketing strategist/
Scope of Digital Marketing in online business
1) Professional Blogger:- Many digital marketers choose blogging as their career option. Bloggers can generate income by affiliate links in their blogs and by advertising too. Bloggers can earn 100 dollars to1000 dollars and much more amount money.
2) Earn with Affiliate Marketing:- You can start your blogs/websites or applications as well. At the initial stage, you have to do a lot of hard work to gain traffic and after generating good traffic you can generate a good amount of income with affiliate marketing.
3) Freelancing Services:- If you are a student then also you can start freelancing. In freelancing, you offer your services to clients as an individual and you can work at home/office. You can earn 50 to 60 thousand per month and it depends on you how many clients you have.
4) Youtuber:- Most of the people in today's generation use youtube. You can start your youtube channel for a particular niche. You have to focus on quality content and also on building your audience. You can make money by monetization on youtube.
5) Drop Shipping Business:- In this, you have to make an e-commerce website and then you have to select your product, Then you have to connect your store with the manufacturer, and when your product will be sold then manufacturer will directly send that product to the customer and you will get profit/money.
6) Coach/Tutor:- You can also be a teacher means you can provide knowledge of digital marketing to people and you will get a good amount of money for this.
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